Vail, Aspen, Squaw, Whistler, Jackson Hole, Killington, Devil’s Head. It’s like the bumper stickers that stick a random city in with Paris and Madrid. Yet, this Wisconsin resort has put together a campaign that rivals anything the big guys have cranked out in recent years.

It’s simple and needs very little explanation. Take a look:

All photos/videos taken from the Devil’s Head Facebook page.

Kor Alliance liked the idea and ran with it for their RnR event at Devil’s Head this year:

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.