Despite being a Utahn, I’ve never skied at Deer Valley and part of me is resistant to doing so. Something about CEOs and their fams shredding the white stuff decked out in $5k worth of gear a piece makes me wonder if my $250 setup we be laughed at on every lift ride up.

However, I do like a little ad campaign they ran in SKI magazine last winter. I am likely not alone in my admission of daydreaming about ditching our task at hand and finding powder turns during busy days at work or home. My favorite part of this campaign is how they draw the comparison between the two, keep it simple, and let the pictures do all the talking. Here are two versions…

Click on each image for a larger version

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.