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The Custom Website Experience in Action

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A few weeks ago I spent five days analyzing ski resort websites. At the end I offered an idea about how potentially you could overcome information overload and navigation nightmares. I called it the custom website experience.

During the weeks following, a few resorts thought the idea was worth a closer look and wondered when I would finish coding a version that would they could play around with. I’ve spent some time the last few days putting together that very thing.

Here it is, the Custom Website Experience v1.0:

It is not live on a resort website, simply an illustration of how it could work. Since this is verions 1.0, there are some features missing that I am yet to add:

  • Visual layouts for each area (pictures of hotels, rental equipment, etc.)
  • Form at the bottom that remembers last search and updates initial values accordingly
  • More targeted results for the lift tickets area (account for midweek, weekends, students, seniors, etc.)
  • Delayed pop-over for the initial welcome screen
  • Implementation of cookies to know if the visitor has already seen the CWE pop-over
  • The ability to book rooms, buy tickets, etc. from one page

Anyhow, it’s there, probably full of bugs and typos, but it works on a very basic level and wanted to share to get feedback and ideas.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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