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Two short words I was happy to see in Crystal Mountain’s signage.

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I’ll keep this short today, but I did want to highlight something that was simple but made me smile.

And I really feel like it’s a message that’s needed on both a marketing level but just general humanity level. It’s at the end of a list of four requests of guests who visit Crystal Mountain.

The photo was featured in an article about their new air cleaning tools, which are pretty dang slick:

Air scrubbers using NASA technology were recently installed in the heating and cooling systems in the main lodge, spa, fitness center and other public spaces.

But the thing I wanted to highlight was the space they took on their placards to remind folks to be kind.

It’s such a simple request, but I love the message.

If there’s every a time we need folks to stop arguing about opinions and err on the side of just smiling at saying hello, it’s now. And if there’s ever a place we want to keep free from those debates, it’s the mountainous settings your guests are trying to enjoy.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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