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Crotched’s Clever Solution to Connect Virtual with Real World

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Have you every seen a ski resort photo on social media and wondered which part of the mountain holds such tasty looking turns? So have I. If I know the mountain well, I can usually make a decent guess as to where the photo was snapped, but not always. With many people following your resort’s seasonal story via social media, I thought what Crotched did was a clever solution to connect what I am seeing in a 640 pixel wide photo with where it stands on a 640 acre mountain.

Here are a few examples:




Pretty clever, right? But clever in a way that makes me wonder why this is the first time I’ve seen it. Just a small trail map in bottom left hand corner with the area in the photo highlighted gives you a bearing on what you are looking at. Simple.

Winter Wonderland
It’s funny that this should pop up as summer starts, but I can see this being very useful and cool come wintertime. See some tasty corduroy without a soul around? A cliff band you’d like to huck your meat off of? A clean line through some glades? I think the simple act of knowing where they could find the things they are being taunted with from their cubicle might just increase your fans’ desire to visit.

It’s one thing to see a great line or scenic vista shared on Facebook, imagine having that experience yourself, and have no idea how to actually do so. It’s another to have a map that leads you to snow-buried treasure.

Great idea, Crotched. Well done.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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