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Copper’s Denver Scavenger Hunt Connects Real World to Social Media Marketing

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Copper Mountain had already tackled the Herculean task of opening early, but getting the word out and spreading the stoke to the folks in Denver appeared to be next on their list in the days following.

The idea was simple: connect online fans with the brand offline.

Throughout the day the Copper Mountain crew, accompanied by their Elkguin (a cross between an elk and a penguin as far as I can tell) mascot, placed gear, typically scarves, throughout the city in easy-to-recognize places. Once the swag was set, a picture was posted to social media. The first one on the spot got the scarf.

In the Flesh
Here are a few examples of the photos:

Simple, right? Drop swag. Take a pic. Share it on your social networks.

The Results
Now, if you measured this simply on web accolades alone – 20-40 likes and 10-15 comments a piece – you may call it a failure.

Yet, when you look at this comments, its clear a good group of people were all chasing the Elkguin’s antics. Comments like, “dang, just missed it” and “wow, someone was quick” didn’t come in thick and fast, but they came in nonetheless and showed that, with a few free scarves, people were willing to have a fun day around town with the brand offline.

I like it. Great stuff, Copper.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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