There have been a variety of campaigns shot on a chairlift over the years.

Lutsen’s Gondola Sessions remain one of my favorites.

And I still love the simplicity and quality of Joe Johnson’s On the Lift With series for Alta.

But, man oh man, do I have a new one to add to the list: Magic Mountain’s Chairlift Confessions.

Strap a GoPro to a couple chairs on a Sunday afternoon, provide some instructions below the camera, maybe add in a random question or three, and let the skiers do the rest.

Editing
Now, the content speaks for itself, but I want you to pay close attention to the editing. This isn’t just a linear or random sequence of clips, there’s a nice layer of planning and thought behind which soundbites they used, which they didn’t, and the sequence they’re shown.

And the church bells at the beginning? Gold.

The clip I embedded above was Episode 2, but they’ve actually got four now with this being the latest where folks are catching on and getting into it.

I love this series. It’s perfectly on-brand for Magic, gets at the awesomeness of skiing and the people who love this sport, and is just…delightful.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.