I’ve been curious about something for a while based on a simple observation from the time I spend regularly browsing resort blogs and then clicking on the resort name/logo in the nav area.
After reading a post, I’m never quite sure where I’ll go if I click on that logo.
Wanting more perspective than my own limited expectations, I setup a simple, one-question poll that 50 of you answered. Here is the question followed by the two possible responses.
Let’s say you’re reading a post on a company’s blog. After reading, you click the brand’s name/logo in the navigation area. This link should take you to the…
And the results.
What This Means
Now, keep in mind that the responses came from marketers. Yes, I was trying to get them to think as if they were a normal visitor, but once you think like a marketer, it’s hard not to.
But even still, 78% of marketers expected (or would expect) the logo at the top of the blog to take them (or a visitor) to the main landing page of the resort’s website rather than the main index for the blog itself.
Consideration #1 – Domains
Some blogs do not reside on the main “abcresort.com” domain, but rather on a “abcresortblog.com”, “blogspot.com”, or “wordpress.com” domain. In that situation, I think the results may be different because the expectation seems to be tied to the logo taking you to the root domain.
Consideration #2 – Integration
Some blogs, even though they reside on the main resort domain, are not integrated into the design and navigation of the rest of the site like another set of pages might be. In this case, this navigation likely depends on the reasons it’s off on it’s own in the first place.
My Preference and Reasons
From my experience, I like to see blogs tightly integrated into the resort’s website and the content surrounding a blog post designed to move people from the article to other key pages within the site.
That way, traffic to blog posts doesn’t just achieve the purpose within the text itself, but also the broader goals and mission of the brand and website as a whole. So, personally, I expect (hope) that the logo will take me to the main “www.mysite.com” page.
A simple exercise but an interesting one. Thanks to everyone who responded.
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