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Ben Gravy shows it doesn’t take extreme to be engaging.

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I’m big on video and I’m big on series. So this week I’m sharing a few of my favorite serialized, non-ski video campaigns to (hopefully) inspire more in our world.

I have no idea how I found Ben Gravy.

More than likely, it was a recommendation on YouTube that intrigued me enough to click. But regardless of the exact path, the content captivated me in a way that surprised me, delighted me, and had be eager for more.

First, let me share the video I am referring to. It’s an aggregation of Ben on his quest to surf in all 50 states.

I’m no stranger to lists that come in sets of 3, so let me jump into those three things I mentioned earlier to see why this video was so stinkin’ good.

#1) Surprise
I’m not a surfer, but I love watching surfing. So the surprisingly thing about this video was how much fun it was to watch Ben surfing what are arguable some of the smallest surfable “waves” in the country.

#2) Delight
But it was so much fun to watch because Ben was 100%, purely, unabashedly delighted in these moments. He loved it. And his infectious enthusiasm for even the tiniest, most awkward wave meant you couldn’t help loving it too.

#3) Eager for More
And that element of accomplishment? Of doing something unexpected and hard? Man, I wanted more. I had dreams of skiing every state. But I also wished Ben would keep this going. Some how, some way.

And wasn’t this post supposed to be about a video series?

Welp, he just started his quest to extend his checklist to every country in the world.

The Source
And that’s where I want to leave you today: with where great series’ often come from.

Yes, you can sit down and come up with great ideas. But in my experience, great content series’ come from creating lots of stories, trying new things, experimenting, and always trying to get better.

Every once in a while, something will stick. And within that stickiness is often the makings of a great series.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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