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Email Marketing (All)
Before and After: My Rough Solutions to a Few Resort Marketing Problems

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Maybe I’m alone with this sentiment, but I’m getting a little tired of the whole marketing “#fail” thing.

Yes, some marketing deserves it, but that’s not my issue. All “#fail” does is point out (and often laugh at) the things we think are problems. All it does it scare marketers about making mistakes.

It doesn’t present solutions or alternatives . It doesn’t justify someone’s view. After all, not everyone thinks its a fail.

To me, marketing problems (or #fails) are like itches that I just gotta scratch. Until I do something about it, my brain simply won’t let it go.

Which is why I have a folder on my computer full of dozens and dozens of rough “fixes” to the problems I see and ideas I come up with.

Instead of taking a few minutes to take a screenshot, share it with my followers, and then join in the chiding that followers, I take those few minutes to sketch out what I’d do to solve it.

As you’ve noticed, I think there are a lot of big opportunities and low-hanging fruit for resorts with email.

So, it’s probably no surprise that a good chunk of those sketches are about email campaigns, email capture, and email optimization.

These aren’t doing much good sitting on my hard drive, so I figured I’d share some with you and get them out in the open where a discussion can start.

Simple, Quick, Easy
First, I’ll show you the piece of marketing that became the itch (the “#fail”), why I think it needed to be fixed, and my rough idea for fixing it.

As sketches, they’re far from perfect, but I’ll tackle four of them this week with the hope that the ideas in my head will spark a few new ones in yours.

Buckle up for a bumpy ride through my mental sketchbook :)

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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