Before and After: My Rough Solutions to a Few Resort Marketing Problems
Gregg Blanchard /
Maybe I’m alone with this sentiment, but I’m getting a little tired of the whole marketing “#fail” thing.
Yes, some marketing deserves it, but that’s not my issue. All “#fail” does is point out (and often laugh at) the things we think are problems. All it does it scare marketers about making mistakes.
It doesn’t present solutions or alternatives . It doesn’t justify someone’s view. After all, not everyone thinks its a fail.
Solutions
To me, marketing problems (or #fails) are like itches that I just gotta scratch. Until I do something about it, my brain simply won’t let it go.
Which is why I have a folder on my computer full of dozens and dozens of rough “fixes” to the problems I see and ideas I come up with.
Instead of taking a few minutes to take a screenshot, share it with my followers, and then join in the chiding that followers, I take those few minutes to sketch out what I’d do to solve it.
Email
As you’ve noticed, I think there are a lot of big opportunities and low-hanging fruit for resorts with email.
So, it’s probably no surprise that a good chunk of those sketches are about email campaigns, email capture, and email optimization.
These aren’t doing much good sitting on my hard drive, so I figured I’d share some with you and get them out in the open where a discussion can start.
Simple, Quick, Easy
First, I’ll show you the piece of marketing that became the itch (the “#fail”), why I think it needed to be fixed, and my rough idea for fixing it.
As sketches, they’re far from perfect, but I’ll tackle four of them this week with the hope that the ideas in my head will spark a few new ones in yours.
Buckle up for a bumpy ride through my mental sketchbook :)