skip to main content

Be like Boyne and keep it simple.

divider image for this post

If there’s one thing I strive for in nearly every aspect of life or work or whatever, it’s simplicity.

With such a goal, I’m hardly a stranger to saying no and asking myself tough questions about the value of different parts of a whole. In true Reverand Maclean style, I’m always looking for a way to make something “half as long”.

What I’ve found is that, yeah, SEO gurus and content marketing strategists love to tell you that the prime length of blog posts may be 1,700 words and anything less is an #epic #fail, but sometimes you’re not going for content marketing awards or Page 1 of highly competitive keywords.

Sometimes just need a post about some odd topic. And, more often than not, you need it quick.

And in those situations, a few hundred words will do the job nicely. Or, in Boyne’s case, 255:

Could their team have put 30 hours into this and made THE post of all posts about dining at Boyne so whenever someone searches for “summer dining boyne” they’re at the top of the Google results?

Oh wait…

Sometimes the key to keeping things simple is simply remembering the the problems we are trying to solve aren’t complex in the first place.

Got a simple problem?

Use a simple solution.

Nice work, Boyne team. Nice work.

PS: You inspired me with this post in more ways than one. Instead of adding another section for the sake of length, I’m stopping here. Total words including this little PS? 255 :)

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

Get the weekly digest.

New stories, ideas, and jobs delivered to your inbox every Friday morning.