If you wanted to make a highlight montage of my life, all it would take would be toggling on my internal memories filter, selecting “awe”, and hitting export.
I’ve had some incredible experience in my life but the ones that stick out the most, the ones that stick with me the longest, the one’s that come to mind in the quiet moments of reflection all have the same thing in common.
The latest happened during our trip home from VT. We stopped in DC for some touristing and managed to visit the Steven F. Udvar-Hazy Center where Space Shuttle Discovery is on display. The size, the engineering, the…everything…caught me completely off guard. In the middle of my effort to comprehend what I was seeing, my wife noticed and snapped this picture.
It quickly became one of my favorite photos from our trip simply because I can remember that moment and emotion so vividly. And man, those feelings? Those are the good stuff. The stuff I want to hold on to.
Interestingly, this moment isn’t a very typical one. The vast majority happened in nature.
And more specifically, in and around mountains and ski resorts.
Awe is an interesting thing. It usually takes some combination of effort, leaving distractions behind, and slowing down a bit. Which means that in our day and age, it can be tough to just happen for people who are constantly distracted and always in a hurry.
What I want you to do today is simply ask yourself two questions:
Whether that’s encouraging folks to come up some late-fall morning to watch your snowmaking system crank out mind-blowing amounts of snow in golden hour light, maybe it’s telling them to stick around a little to catch a sunset, or it could be mentioning that the best view of the resort if from a specific trail first thing in the morning and just soak it in for a minute. Whatever the angle, I’d be curious what ideas would come if resort marketers like yourself sat down and looking for ways they could optimize for awe.
It’s a powerful thing, but not one we always are trying to facilitate. But, waybe we should.
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