A short video but full of great insights from an interview Dave Amirault, the interactive marketing manager for Aspen/Snowmass, on PlumTV. Facebook, Foursquare, social media content, it’s all covered. I especially dig his reference to rewarding loyal fans with better experiences rather than just some random swag. Have a watch.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.