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As Year Three Ends, Three Changes Come to SlopeFillers

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As I mentioned yesterday, some changes are coming to SlopeFillers today. Monday, which marks the third anniversary of the first post, seems a fitting time to open a slightly ammended chapter in the story of this website. The changes aren’t extensive, but I really do feel they will help improve the quality of the time you spend on the site going forward.

So, let’s jump in.

Change #1: Writing 3 Days a Week
My goal during the summer is to only write 3 days a week. Eventually, I’d like to make that 2. However, the doesn’t mean the daily posting frequency will change. It won’t. Instead, other people will be talking.

I’ve tried this once before and realized I was missing two, critical pieces: topics and motives.

We’ll discuss topics in a second, but over and over again I found people willing to share fascinating insights but not feeling comfortable “bragging” through a guest post. So, along with a few guest posts here and there, I’ll be doing a lot of interviews.

Right now, I have 6 underway if that gives you an indication of what I mean by a lot.

Change #2: Weekly Topics
Now, not every week will be centered around a topic, but many will…at least as I get the ball rolling.

Rather than tackle five different themes in five days, I’ll be organizing content, interviews, data, and more into a neat, Monday through Friday package. Topics can cover just about anything. Already, I’ve started lining up content for a week about photography, Foursquare, season pass sales, and marketing automation.

This will start next week, bright and early on Monday morning.

Change #3: Less Social Media
Social media is powerful. It’s far reaching. It’s hot. It’s big. But it isn’t everything.

SlopeFillers is about resort marketing, not just social media marketing. While I think social media is a great topic, I also think I’ve been doing a disservice to readers and more important topics with the emphasis I’ve placed on it. Because social media is so public and accessible, I’ve often been guilty of using these topics and data as a crutch when i ran out of ideas.

So, starting today, I’ll be making a concerted effort going forward to cut back a bit on the social media stuff and increase the volume of everything else. Social will be in the mix, but it will take a slightly lesser role.

Now, for you social media managers who wish every post were about Facebook or Instagram, have no fear. A new version of the dashboards are coming and I promise you won’t be disappointed.

The Gist
Really, my goal is to do one thing: make every second you spend on SlopeFillers as valuable as possible.

I’m not playing the pageviews game, I’m not trying to sell ad space, I’m trying to provide valuable content and tools that will help resort marketers have better ideas, make smarter decisions, and, ultimately, grow skiing to the level we need it to be.

See you on Monday.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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