Today will be a quickie: more of a thought provoker than a lengthy read. And I wouldn’t be surprised if you’ve already seen these pictures floating around the intrawebs lately. Stark in their contrast, it’s an advertisement served on a silver platter ready for ridicule. We mock, we point, we laugh. Why? Because the ad is so far from reality.

We Chuckle, But Do We Really Care?
True, maybe 1 in 1,000 burgers comes out looking remotely close to the ad, but we all know that if you decide to stop by Burger King on your way home today, you are almost guaranteed to NOT get what the ads show. Instead of a tall, neatly stacked burger, you’ll get a short, sad looking thing. It still tastes great but our reality is clearly different from what was advertised.

Are we surprised with this happens? No. Of course not. It’s what we’ve come to expect. It, as the saying goes, is “just the way it is.” So do we even care what the picture looks like anymore? I don’t know. Maybe not…

Replace Burger With Skiing
True, maybe 1 in 1,000 skiers gets turns remotely close to the ad, but we all know that if you decide to stop by the local mountain on your way home today, you are almost guaranteed to NOT get what the ads show. Instead of deep powder turns on a bluebird day without a soul around, you’ll get groomers or some soft stuff in a random pocket of trees. It’s still skiing and fun, but our reality is clearly different from what was advertised.

Are we surprised with this happens? No. Of course not. It’s what we’ve come to expect. It, as the saying goes, is “just the way it is.” So do we even care what the picture looks like anymore? I don’t know. Maybe not…

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.