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Alterra’s website alerts feature is one more resorts should consider.

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Whether it’s new snow, your latest video, or a safety update, there is a constant stream of smaller, but important news you want to get eyes on.

As an industry we’ve gotten really good at using email and social media for stuff like this, but a feature that Alterra launched a few years ago is becoming a really powerful tool toward this same goal. As time as gone on I’ve been really intrigue by the way they use their simple, but effective, website alerts feature and that’s exactly what I dig into with today’s video.

We may still be a few months away from the time resorts may be starting a redesign, but it’s a good one to have on the brain as we do.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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