Last year, Vail Resorts CEO Rob Katz, spoke about the changing landscape of ski resort marketing with the surge (that continues today) of social media.

Just watched it again and found it as useful and interesting as the first time. Keen insights from a year ago that make you step back and say, “That’s how it was, that’s how he expected it was going to be, but how is it now and what does that mean?”

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.