Building an email around your resort’s recurring, weekly story cycle.
Gregg Blanchard /
I’ve been thinking about newsletters a lot over the last while. How they are a great tool but have also fallen out of favor with resorts and found themselves with a bit of an old-fashioned vibe.
But recently I saw a newsletter concept that I thought would transfer really, really nicely to resorts.
Instead of writing a post, I turned on the screen recorder and talked about what I saw in this campaign that I really like, why resorts are well suited to this type of approach, and what a resort-specific implementation of this strategy might look like.
Enjoy.