Summer is suddenly breathing down our freshly sunburned necks which means on a few resorts are lucky enough, for both snow and financial reasons, to keep their lifts turning into May. In Utah, only Snowbird is open for regular business. Alta will see their final weekend of skiing start Friday. Whittled down to such a small group, I wanted to see how resorts were promoting their late season slopes while their customers may be breaking out the bikes and flip flops in the warm, sunny valleys.

Loveland
Season Pass to Another Resort Gets a Discounted Ticket
http://skiloveland.com/Deals%20and%20Specials/ShowYourPass.aspx
Pretty simple, if you had a season pass to another resort and aren’t ready to put the skis in the closet quite yet, Loveland will give you a discounted pass if you flash your pass at their ticket window.

Jay Peak
Big Discounts on Liftopia
http://www.liftopia.com/resort_detail.php?ResortId=204…
What happens when you combine very few open resorts and a system that not all resorts use? Being the only resort in New England offering deals on Liftopia. Either ski one day for $39.99 or two consecutive for $69.99.

Snowbird
Spring Season Pass
https://www.snowbird.com/season_tickets/index.php
Snag a season pass for just the Spring and ride all the corn your heart desires. The price is fairly high, $299, but if you love sunscreen, snow, and you can’t ski anywhere else in the state, price probably isn’t much of an issue.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.