Resorts have calendars. Resorts have deals. Resorts have weather. Resorts have tickets. Resorts have events. Resorts have concerts. Resorts have packages. Resorts have snow conditions.

Rarely do you make a decision on one without researching the other, but even more rarely do you find a resort that ties these pieces together.

A while back I brainstormed a way to do that very thing. A way to promote a day as a complete experience rather than the individual pieces on their own. Here’s my first rough draft.

Pieces
The idea would be to create calendar that shows all this stuff (or at least the most important on any day) in a simple, easy to browse format on frequently visited pages like snow reports, blogs, web cams, etc. It’s no secret I am a big fan of getting people to your website, I feel like this would help make each of those visitors more valuable.

Additionally, it would display different content depending on where you are from.

Locals
First, this is what it would look like for locals. On any given day there would be three items. Not just items, but three unique selling points that can be paired to enhance the value of the other. If it’s not going to snow, it would highlight grooming. If there aren’t events, it would highlight sunny weather.

Hover over any element and it becomes a link to where the details currently and normally reside.

Non-Locals
For those outside of a certain radius (using IP to determine location), it would look like this. Instead of daily events, it would show monthly trends, averages, and highlights.

With the same idea for hovering.

Working Together
Every one of these piece – events, weather, prices, etc. – can help give someone a reason to come.

I believe a lot of good can happen if these reasons work together and are clearly visible whenever someone visits the site, reads a blog post, or checks a web cam.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.