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Season Passes
Vail Resorts goes local with fall Epic Pass preroll ad lineup.

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As September deadlines approach, Vail Resorts is rolling out a series of preroll ads that are built specifically for their individual resorts are markets. And, along with each, carries a unique angle, tone, and even outro design.

For example, the Stowe 30-second spot leans into a classic, nostalgic ski vibe to tell a more emotional story.

Breck uses primarily b-roll footage but focuses on the apres and their terrain.

Jack Frost Big Boulder has a similar approach with b-roll and an experience-focused script.

Whistler Blackcomb builds on their “It’s Time” campaign with the aspirational angle we’ve seen a lot of lately from their team.

Heavenly puts their views of Lake Tahoe front and center.

All of the ads and variations are up on the Epic Pass YouTube channel if you want to explore the messaging that resorts in your markets are focusing on.

But there’s another thing that each of these have in common: an outro that promotes the upcoming deadline.

stowe outro

heavenly outro

jfbb outro

whistler outro

breck outro

It’s a nice approach to see from Vail.

It combines some of the unique aspects of each mountain with the classic deadline promotion that makes this year’s deadline push feel a little bit heavier on brand and a little lighter on heavy-handed sales. Each video feels somewhat unique while still promoting the same campaign.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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