Resort Facebook Contests: Vast Majority Breaking Multiple Rules
Last week’s #mrktchat brought up a few interesting topics: branding, social media, and Facebook Promotional Guidelines. The last of those is what I’d like to…no, what I NEED to address, and I may partly be to blame. Last year I shared a couple of Facebook contests that didn’t quite follow the rules. For the most [...]
Read the Full Post...544k Resort Video Views Last Month: How Many Were Yours?
My nerdiness is extra obvious each week when I start getting giddy about pulling the latest social media stats for the industry. YouTube is extra exciting because, with over 17,000,000 total video views, the numbers are bigger and paint a different picture. This month, ski resorts on YouTube alone (not counting Vimeo, self hosted, etc.) [...]
Read the Full Post...Copper’s Social Marketing Gets a Photographic Boost
In an interview earlier this year, I asked ski photographer Dan Carr if iPhone photos were high enough quality to be used for social media purposes. His response made a very good point, ” I think [iPhone photos] can work because you aren’t trying to attract people’s attention from within a mass of other amazing [...]
Read the Full Post...Update: Ski Resort Social Media Dashboards – Part Deux (v2.0)
About a month and a week ago I released v1.0 of the social media dashboards. A way for resorts to get a quick snapshot of where they rank in the ski industry when it comes to social media. They were far from perfect, but with so many rankings coming out for state, regional, and national [...]
Read the Full Post...Can Mobile App Partnerships Help Resorts Compete with Epic Mix?
In the last year I’ve been introduced to a handful of apps that, in one form or another, announce themselves as a competitive solution to Vail Resort’s EpicMix. Before I go any further, let’s look at the basic functionality of what EpicMix does so we can have some criteria to compare these apps against. Here’s [...]
Read the Full Post...Over 85,000 New Ski Resort Fans on Facebook as Growth Continues
Mammoth Creeps closer to 100,000, Beaver Creek continues explosive growth behind (as far as I can tell) explosive spending on Facebook ads, but overall growth still isn’t quite picking up as winter quickly approaches. Lots of changes, lots of updates, but while growth does continue, the one question I still have is how this year’s [...]
Read the Full Post...After Summer Slump, Ski Resorts Record Hefty Growth on Twitter
Winter is coming and skiers on Twitter know it. After monthly growth that has hovered around 2.5% since April, snow is back on the menu as resorts increased their followers by an average of nearly 4.5%. Here’s all the details from the data grabbed for the latest update to the Top 25 Ski Resorts on [...]
Read the Full Post...What the New Facebook Changes Mean for Ski Resort Marketers
If you are one of those uber-plugged in social media types, you likely heard that Facebook made some big changes last week. If you aren’t, you still probably heard. The live stream alone had over 100,000 viewers and with buzz building throughout the week, it was hard to miss. Timelines, tickers, apps, and more, Mr [...]
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SlopeFillers is run by marketer and skier / snowboarder, 