Do resort marketers need to be active on social media to market on social media?

I ask myself this question a lot. In order for a resort marketer to successfully market on social media, do they have to personally be active on social media? I’m gonna play a little back and forth with myself, but I’d love to hear your thoughts at the end. NO: One of the most important [...]

The Top 25 Ski Resort Tweets from May 2013

A little late on the draw (still May, right?), but it’s that time of the month again: the top 25 resort tweets from April 2013. As I mentioned last month, ranking is now by retweet rate (retweets/followers). The only filter I applied was the account had to have at least 500 followers. It does eliminate [...]

To Me, This is One of the Craziest Things About Social Media Growth

I’ve always been fascinated by the monthly growth numbers are in the “Industry Social Snapshot” on your right there. One aspect of them in particular has always piqued my interest, but, not satisfied with a point-in-time analysis, I crunched a few numbers. I’m writing this on May 16, 2013, so that’s the date I’m running [...]

The Top 25 Ski Resort Tweets from April 2013

A little late on the draw (still May, right?), but it’s that time of the month again: the top 25 resort tweets from April 2013. New this month is ranking by retweet rate (retweets/followers). The only filter I applied was the account had to have at least 500 followers. It does eliminate a bunch of [...]

I Built a Social Network for My Family, Should Resorts Do the Same?

A few weeks ago, my dad came to me and said, “I’d really like a website where our family can keep in better touch. Post updates from our week, comment on each others posts, and be able to know what each other is up to even if our schedules don’t work to chat on the [...]

The 2012/13 Ski Season in Resort Social Media Performance

I made this for the convention issue of the NSAA Journal but thought I’d share it here as well not that it’s been a while since that came out. A simple take on the 2012/13 ski season in social media stats.

The Top 25 Ski Resort Instagram Photos Taken During March 2013

As long as I’m doing Facebook and Twitter, why not Instagram? That’s what I thought. Want to rank these by like percentage rather than total likes? You’ve asked for it, here it is. Order by: likes/fans / total likes || comments/fans / total comments

How Many of Your Resort’s Twitter Followers are Truly Unique?

I am such a nerd. Instead of starting my weekend like a normal person, I spent the first hour after arriving home on Friday grabbing some numbers I had been guessing at but had never completely nailed down. The question was sparked by a tweet from Aspen’s Christian Knapp: how many unique followers did the [...]