Resorts open new terrain all the time. You know the drill:
Magic Mountain tossed out that playbook and injected some delightful creativity directly into the veins of this common resort marketing moment.
Playing on the fact that they’re opening the west side of the mountain, they took the slightest little seed of a theme and let that grow and bloom into something that is incredibly clever, engaging, and fun.
And that production quality? Let’s not overlook that. The edit is tight, fluid, and packs a ton of fun layers within that theme into a really clean package. I mean, using the drill as a gun? Safety ropes as a lasso? Shooting the closed sign down? Kicking it to make sure it’s dead? So clever. This really is some of my favorite content of the season.
Nice work, Magic.
About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010
with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider
Inntopia,
my home mountain is the lovely Nordic Valley,
and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.
New stories, ideas, and jobs delivered to your inbox every Friday morning.