Winter Park’s story of Waffle Fry Nachos is a lesson in audience engagement.
Gregg Blanchard /
A long time ago at a resort far far away (you know, Colorado), someone made the decision to remove an item called Waffle Fry Nachos from the menu.
Most people didn’t notice the change, but one person did and whenever Winter Park posted…well…anything, he would ask when Waffle Fry Nachos were coming back. With a determination that can only be admired, he asked again and again and again until…
They did.
In the grand scheme of things, this little story is a drop in the bucket, but it only exists because Winter Park is doing a lot of other things right. Big things.
First, they listen to their audience. Social media isn’t just the resort shouting to their audience. It’s a two-way street that involves as much listening as talking.
Second, they engage with their audience like people, not customers and corporations. Look at the tone of those messages. Technically the “resort” is replying, but the tone is real, it’s fun, it’s…human.
Third, they saw the story. To see a story you have to be looking for a story. To be looking for a story you have to care about stories, be fueled by stories. Winter Park clearly is.
I can’t get over how much I love this.