In 2008 Windham Mountain worked with creative agency Smith & Jones to create three PSA-like radio spots that informed the public of the tragic effects that three, rare illnesses can have.
Luckily, skiing was the cure for all.
Click below to have a listen:
http://www.smithandjones.com/content1209
About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010
with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider
Inntopia,
my home mountain is the lovely Nordic Valley,
and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.
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