What is the Point of Your Resort’s Social Media Efforts?
Gregg Blanchard /
I’m going to go out on a limb and ask you to share (anonymously) something that might help us all see the overall picture of social media. The question I want to ask is simply this: What is the point of your resort’s social media efforts?
We’re all plugging away, posting, tweeting, sharing, liking, +1ing, and commenting, but I am curious about why we are doing it. Are we expecting a monetary return, is it just branding, are we keeping up with other mountains? If nothing else, this is a question anyone is an arena that changes as quickly as social should be asking themselves on a regular basis.
I will share results, of course, so by sharing your insights (not plans), you aren’t giving away your secrets but are contributing to a bigger picture that may just help everyone see where they stand in the ski resort, social media landscape:
[contact-form 3 “Social Media Point”]