What is skiing?
As a marketer, one of the biggest struggles I have had with new clients or at a new job is knowing, really knowing, the product. Not just what it DOES, and not just what it does FOR people, but what it really is doing for them on a deeper, personal level. For example, the “get rich quick” industry has this nailed. They know that more than a solid income, even more than lots of money, people REALLY want the lifestyle they dream of.
So, my question to you is: what is skiing…really?
In one word, how would you describe what this simple, elegant sport is to YOU?
All submissions will be added to this post with a link to your site, so let’s see if we can get a list of what skiing REALLY is. I’ll start:
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Skiing is CAREFREE.
Generally I cannot escape the thoughts of work, family and life in general. But when my board hits the snow, everything is put aside and I am carefree.
Jon
Skiing is HAPPINESS.
Happiness is “a state of mind or feeling characterized by contentment, love, satisfaction, pleasure, or joy”. Add some good friends and a cold tasty beverage and that about sums it up for me.
Kyle – http://www.MonValleySkiClub.org
Skiing is RELIEF.
Whatever may be on my mind or bothering me seems to disappear after I drop in…even if it is only temporary!
Keith Duco – http://twitter.com/keduco
Skiing is INDEPENDENCE.
Independence from work, from school, from everything stress-full. When I ski i am in a zone of bliss and freedom, I rely on myself to get down the hill, and the only thing that matters at that time is skiing. Skiing to me is independence.
Robert Dresser – http://sport.khrossclothing.com/?page_id=10
Skiing is FREEDOM.
Freedom from worries and real life. When I’m on a lift ride up, my only concern is which line I’ll take down.
Gregg Blanchard – https://www.slopefillers.com
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Now it’s your turn. Shoot an email to contact at slopefillers dot com or leave a comment below with the following info:
- A one word description of what skiing/snowboarding is to you
- A short description of why
- Your name (optional)
- Your website address (optional)
Submit as many as you’d like.
Gregg Blanchard 