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What I’m reading this week.

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The irony of content in 2018 is just how easy it is to find something to read yet how hard it is to find something good to read.

Consider this post a single, well-meaning effort against that trend. Some of this stuff I’ve retweet, some of this stuff i haven’t, but here it is in one place for those looking for a good read.

How an Irish Soccer Player Came to Run One of America’s Oldest Ski Resorts
Powder Magazine – Read Article→
I respect the heck out of Davy Ratchford. He’s a brilliant marketer, great dad, and one of the people I truly believe will take skiing to a bright future. Derek Taylor recently sat down with Davy to get his take on skiing, marketing, growth, and the future of Snowbasin. Really good stuff.

What are the key roles in a resort marketing department?
Origin – Read Article→
This is exactly the kind of content I believe we need more of in ski; perspective from others on those things we almost never talk about. Like marketing teams. In this quick read, MJ Legault sat down with Steve Wright and Aiden Kelly to talk about who needs to be in a resort marketing team and who doesn’t.

Moving the Needle
Propeller- Read Article→
Something is happening in the ski industry and it’s really, really exciting. It’s a shift in the conversation about our sport and industry where growth becomes not something we talk about, but something have to do. It’s a renewed feeling of “we’re all in this together” that’s going beyond resort boundaries. Huge kudos to Dave Gibson for helping drive this conversation and bringing different voices together to discuss the growth and future of our sport. These videos have some really solid gems.

Big, Bold, & Idiosyncratic
SAM – Read Article→
This interview with Rusty Gregory is full of some really intriguing stuff. From his perspective on opportunities for independent resorts to he thoughts on Vail and where all this is going, Alterra’s CEO gives an understandable guarded but surprisingly transparent take on consolidation.

How an Offer to Sell Wistia Inspired Us to Take On $17M in Debt
Wistia- Read Article→
Totally unrelated to resort marketing, but a fascinating read into business models, leadership, and branding. It’s also a brilliant example of blending content formats and styles with a unique voice to get a message across that would otherwise be a boring just-read-the-first-paragraph piece on Business Insider.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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