“As a lover of simplicity, I like to highlight resort marketing that is both effective but incredibly simple in execution. This is one of those examples.”

I loved this promotion last year and was happy to see it return: whatever the Patriot’s hold their opponents to, that’s the price of a lift ticket on the Tuesday after the game.

True to their word, a few of the deals were as follows:

Dec 16
New England 34 – 41 San Francisco
proof: http://www.patriots.com/games-and-stats/game/2012/regular15/
Dec 18
$41 lift tickets
proof: https://twitter.com/waterville/status/280769360920977409

Dec 10
New England 42 – 14 Houston
proof: http://www.patriots.com/games-and-stats/game/2012/regular14/
Dec 11
$14 lift tickets
proof: https://twitter.com/waterville/status/278358573824753664

Dec 2
New England 23 – 16 Miami
proof: http://www.patriots.com/games-and-stats/game/2012/regular13/
Dec 4
$16 lift tickets
proof: https://twitter.com/waterville/status/275590416294899713

It unofficially ties a beloved brand (with a boatload of passion behind it) to the resort, shows confidence in the team, and makes watching the game on Sunday connected to Waterville and the possibility of skiing.

Simple and fun. I love it.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.