Want More Views on Your Resort’s YouTube Videos? Watch This.
Gregg Blanchard /
YouTube optimization is one of the low-hanging fruits of video marketing. For most, a “set it [create it] and forget it” pattern seems to be the norm. Spend half a day creating an awesome video, share it to social networks, and move on to your next piece of cinematic genius.
Yet, with a few simple elements of YouTube optimization, you can reap serious benefits down the road as you consistently get a few more views each day that you would have otherwise.
Expectations
I’m not talking about 100,000 views at the drop of a hat, I’m talking about going from 500 views after a month to 1,500 or 2,500 views after a month. Not 100x, but 3-5x as many views is not that unlikely.
The video above outlines some of those simple factors that influence how your video ranks. Alone, one ranking trigger won’t make a huge difference, but if you apply a handful of tactics with every video that you release, I think you’ll be pleasantly surprised with the results.
Looking for more on this idea of YouTube Optimization? Here are an article I’d recommend:
http://blog.hubspot.com/blog/tabid/6307/bid/4826/SEO-for-YouTube-How-to-Search-Optimize-Video-for-B2B-Marketing.aspx
And another video: