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Ticket Sales
Vail, Luxury Brands, and the Marketing Role of Price

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I sometimes refer to mega resorts as luxury skiing. Interestingly, when you think about luxury goods as a whole, an important pattern emerges.

A pattern that explains an important aspect of Vail’s pricing strategy.

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About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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