Here’s the story. Vail found a wedding ring. So they asked the social sphere if they could help find the owner.

We found a wedding ring under Sourdough Express Lift (#14). Inscription: "All my love, Sue." Help us find the owner! pic.twitter.com/FPa3ygDLeQ

— Vail (@vailmtn) July 29, 2014

Local news outlets, seeing a good story, jumped on board:

@vailmtn Hi. May we use your photos online and on TV? We'll try to help find the owner! ~Misty

— 9NEWS Denver (@9NEWS) July 29, 2014

Wedding ring found under Vail lift: http://t.co/Z31ppQr3UR The inscription should help find the owner. pic.twitter.com/3q0vMTF9fO

— 9NEWS Denver (@9NEWS) July 30, 2014

Another tweet the next day, but still no luck:

Help find the owner! Wedding ring found under Sourdough Express Lift (#14). Inscription: "All my love, Sue." pic.twitter.com/FPa3ygDLeQ

— Vail (@vailmtn) July 30, 2014

Until, over a week later, they found the owner:

5 yrs ago David lost his wedding ring @vailmtn. Thanks to the million people that saw our post, David found his ring! pic.twitter.com/lA0B1DrdUz

— Vail (@vailmtn) August 6, 2014

And, again, news outlets saw a story:

@vailmtn I’m a reporter with The Denver Post. Can someone give me a call? 303-954-0307

— Jesse Aaron Paul (@JesseAPaul) August 6, 2014

And off it went:

9NEWS – Wedding ring lost at Vail returned after 5 years
http://www.9news.com/story/life/ 2014/07/29/vail-wedding-ring- found-sourdough-express-lift/13329123/

Denver Post – Wedding ring found under Vail lift reunited with one lucky man
http://www.denverpost.com/ news/ci_26288104/wedding-ring- found-under-vail-lift-reunited-one

ABC News – Lost Wedding Ring Discovered Five Years Later Under Vail Ski Lift
http://abcnews.go.com/GMA/ lost-wedding-ring-discovered-years- vail-ski-lift/story?id=24888770

Watch more news videos | Latest from the US

7NEWS – That wedding ring found under a ski lift in Vail? It was lost 5 yrs ago by David Brenner
http://www.thedenverchannel.com/news/ mountains/that-wedding-ring-found-under- a-ski-lift-in-vail-it-was-lost- 5-yrs-ago-by-david-brenner

The Weather Channel – Wedding Ring Lost at Vail, Colorado Ski Resort Returned to Owner
http://www.weather.com/news/wedding -ring-lost-david-brenner-found-vail- colorado-resort-20140814

And the list goes on and on and on…

Sound familiar, doesn’t it? Vail’s Marketing Director is Davy Ratchford, the same Davy Ratchford that was the Marketing Director at Northstar when they found Marsh Mellow exactly TWO YEARS TO THE DAY before the owner of the lost wedding ring was found.

I knew Davy was good, but this is ridiculous.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.