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A Quick Timeline of Vail’s Crazy Wedding Ring Story Full of Marketing Goodness & Amazing Coincidences

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Here’s the story. Vail found a wedding ring. So they asked the social sphere if they could help find the owner.

Local news outlets, seeing a good story, jumped on board:

Another tweet the next day, but still no luck:

Until, over a week later, they found the owner:

And, again, news outlets saw a story:

And off it went:

9NEWS – Wedding ring lost at Vail returned after 5 years 2014/07/29/vail-wedding-ring- found-sourdough-express-lift/13329123/

Denver Post – Wedding ring found under Vail lift reunited with one lucky man news/ci_26288104/wedding-ring- found-under-vail-lift-reunited-one

ABC News – Lost Wedding Ring Discovered Five Years Later Under Vail Ski Lift lost-wedding-ring-discovered-years- vail-ski-lift/story?id=24888770

Watch more news videos | Latest from the US

7NEWS – That wedding ring found under a ski lift in Vail? It was lost 5 yrs ago by David Brenner mountains/that-wedding-ring-found-under- a-ski-lift-in-vail-it-was-lost- 5-yrs-ago-by-david-brenner

The Weather Channel – Wedding Ring Lost at Vail, Colorado Ski Resort Returned to Owner -ring-lost-david-brenner-found-vail- colorado-resort-20140814

And the list goes on and on and on…

Sound familiar, doesn’t it? Vail’s Marketing Director is Davy Ratchford, the same Davy Ratchford that was the Marketing Director at Northstar when they found Marsh Mellow exactly TWO YEARS TO THE DAY before the owner of the lost wedding ring was found.

I knew Davy was good, but this is ridiculous.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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