A Quick Timeline of Vail’s Crazy Wedding Ring Story Full of Marketing Goodness & Amazing Coincidences
Gregg Blanchard /
Here’s the story. Vail found a wedding ring. So they asked the social sphere if they could help find the owner.
We found a wedding ring under Sourdough Express Lift (#14). Inscription: "All my love, Sue." Help us find the owner! pic.twitter.com/FPa3ygDLeQ
— Vail (@vailmtn) July 29, 2014
Local news outlets, seeing a good story, jumped on board:
@vailmtn Hi. May we use your photos online and on TV? We'll try to help find the owner! ~Misty
— 9NEWS Denver (@9NEWS) July 29, 2014
Wedding ring found under Vail lift: http://t.co/Z31ppQr3UR The inscription should help find the owner. pic.twitter.com/3q0vMTF9fO
— 9NEWS Denver (@9NEWS) July 30, 2014
Another tweet the next day, but still no luck:
Help find the owner! Wedding ring found under Sourdough Express Lift (#14). Inscription: "All my love, Sue." pic.twitter.com/FPa3ygDLeQ
— Vail (@vailmtn) July 30, 2014
Until, over a week later, they found the owner:
5 yrs ago David lost his wedding ring @vailmtn. Thanks to the million people that saw our post, David found his ring! pic.twitter.com/lA0B1DrdUz
— Vail (@vailmtn) August 6, 2014
And, again, news outlets saw a story:
@vailmtn I’m a reporter with The Denver Post. Can someone give me a call? 303-954-0307
— Jesse Aaron Paul (@JesseAPaul) August 6, 2014
And off it went:
9NEWS – Wedding ring lost at Vail returned after 5 years
http://www.9news.com/story/life/ 2014/07/29/vail-wedding-ring- found-sourdough-express-lift/13329123/
Denver Post – Wedding ring found under Vail lift reunited with one lucky man
http://www.denverpost.com/ news/ci_26288104/wedding-ring- found-under-vail-lift-reunited-one
ABC News – Lost Wedding Ring Discovered Five Years Later Under Vail Ski Lift
http://abcnews.go.com/GMA/ lost-wedding-ring-discovered-years- vail-ski-lift/story?id=24888770
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7NEWS – That wedding ring found under a ski lift in Vail? It was lost 5 yrs ago by David Brenner
http://www.thedenverchannel.com/news/ mountains/that-wedding-ring-found-under- a-ski-lift-in-vail-it-was-lost- 5-yrs-ago-by-david-brenner
The Weather Channel – Wedding Ring Lost at Vail, Colorado Ski Resort Returned to Owner
http://www.weather.com/news/wedding -ring-lost-david-brenner-found-vail- colorado-resort-20140814
And the list goes on and on and on…
Sound familiar, doesn’t it? Vail’s Marketing Director is Davy Ratchford, the same Davy Ratchford that was the Marketing Director at Northstar when they found Marsh Mellow exactly TWO YEARS TO THE DAY before the owner of the lost wedding ring was found.
I knew Davy was good, but this is ridiculous.