What Makes a Great Social Content? Check Out Last Week’s Top 25 Resort Tweets
Gregg Blanchard /
There are many ways to rank top tweets, but given my data set and not wanting to over-complicate things, I kept it simple: retweets as measured by Twitter. As an extra level of interestingness, I added the retweets as a percentage of total fans (retweets / fans). While they aren’t ranked by that factor, it’s pretty interesting to see who really got the most engagement on their posts.