Three Birds with One Tweet: Timber Ridge is the First I’ve Seen Do This
Gregg Blanchard /
Time to highlight some simple marketing again.
This time, it comes from Timber Ridge Lodge in Lake Geneva, Wisconsin. I don’t think I’ve ever featured any of their efforts before, but in the spirit of simplicity, I’ll tone down my yakking and jump right in:
Thanks to shalynn h for the great 4 star review on TripAdvisor! http://t.co/bEb3Hj9VVL
— Timber Ridge Lodge & Waterpark (@Timber_Ridge) October 14, 2013
Thanks to DCmomto3 for the great 4 star review on TripAdvisor! http://t.co/7Htd82waQt
— Timber Ridge Lodge & Waterpark (@Timber_Ridge) October 29, 2013
Thanks to Tammy S for the great 5 star review on TripAdvisor! http://t.co/7Htd82waQt
— Timber Ridge Lodge & Waterpark (@Timber_Ridge) October 25, 2013
Noticing that each tweet was formatted identically, I checked the details and, sure enough, it was autoposted by an app called Revinate.
Now, this could easily lead into a length, but valuable, discussion about whether or not to autotweet/autopost, but let’s set aside that issue for today and just look at the content by itself so we don’t get sidetracked.
So, with a few characters, Timber Lodge is both:
- Spreading the value of positive guest feedback through other channels
- Encouraging more by showing that if you leave a good review they’ll put your name up in lights
- Adding a bit of variety to the typical Twitter feed
A simple idea with simple execution and simple results. I like it.