Three Must Reads from Peers in the World of Resort Marketing
Gregg Blanchard /
Sometimes, I have really brilliant things to say. Okay, every once in a while. Maybe “rarely” is the right word there. Luckily, there are people that do have great things to say and say them.
I could hassle them to reformat their ideas for SlopeFillers as a guest post, but they’ve got sites of their own and probably like seeing the referred traffic spike in their analytics resports as much as I do (and believe me, they’ll see a spike once this post goes live…that’s a joke). Here they are:
“How Instagram is Changing Visual Storytelling for Events”
Dave Amirault – Aspen/Snowmass
A great recap of the Food & Wine Classic at Aspen where over 1,000 instagram photos were generated, how Aspen took advantage, and what that means for events in the future.
http://ozskier.tumblr.com/post/25450042825/how-instagram-is-changing-visual-storytelling-for
“The Paradox of Choice”
Troy Thompson – Travel2Dot0
A great look at the use of social icons in places where acting on them is both incredibly difficult but also distracting from the main focus on the creative.
http://travel2dot0.com/ideas/the-paradox-of-choice/
“A Vacation from Social Can Be Good for You”
Jeff Werkheiser – Keystone
Jeff spends his day immersed in social media for Keystone, so I found this recap really insightful of a vacation away from the profiles he feels so close to. Some great advice at the end for other social media managers.
http://socialwerk.org/2012/06/12/keeping-up-with-social-media-is-impossible/
P.S. – I’m a big fan or resort marketers’ blogs and getting different perspectives. If you have one and are willing to share, please let me know.