Resorts are really good at telling two types of stories.

• Stories about people.
• Stories about the mountain.

What I love about Mission Ridge’s new series, The Ridge, is that it does a fantastic job of combining those two things. Of putting people in context. And when you look at some of the copy used to describe it:

“The intersection of people and place creates the character of Mission Ridge. This series celebrates each of these aspects.”

You realize that was their goal. A goal to which I’d say; mission accomplished.

Four (So Far)
So far four of these episodes have dropped. I love the black and white, I love the music, I love the angles. It’s a style that not only works really well but stands out from other series.

I’ll stop talking so you have time to enjoy some these (hopefully) as much as I have.

Nice work, Mission Ridge.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.