Telling the rest of the story with Eldora’s 6-second “approach” video.
Gregg Blanchard /
There’s a moment in every travel experience where your final destination comes into view.
Whether it’s a hotel or a lake or a trailhead or the ocean or, yes, the trails of your resort, you come around one more best or over one more hill and…finally…there it is.
It’s a magical moment. One of the simple moments that make travel special.
The Story
Resort marketers are really, really good at telling the story in/around their mountain.
But that’s just one chapter of every guest’s travel experience. There are all these little micro moments along the way that are just as much a part of their trip as the runs they take on your mountain:
- Packing your bags
- Boarding the plane or pulling away from the driveway
- Waking up realizing today is the day
- Crossing state lines
- Seeing your sign
I love it when resorts step away from the resort a bit and tell the rest of this story.
Like Eldora recently did.
I love how it highlights the “approach” to Eldora. The moments between seeing the mountain for the first time and actually pulling into a parking spot.
This, as I mentioned at the beginning, is certainly one of those moments and I love the simple, “let the visual speak for itself” style behind this 6-second clip. It’s beautiful, well-shot, and a perfect way to get a bunch of humans to remember that moment and feeling.
Really good stuff.