Sundance is a super fun mountain to ski even if, like I was nearly 30 years ago, you’ve mounted skis for the first time in your life and are unloading at midstation with a lot more nerves than confidence. The mountain packs a lot of variety into not a lot of acreage.

But the best part of Sundance might be the views.

Mount Timpanogos is one of the most prominent and well-known mountains along the Wasatch Front. And while its steep slopes and sharp ridgeline create a stunning view from the valley, the backside is even more spectacular. Interestingly, that’s where Sundance is nestled. And interestingly, it’s this view that Sundance went all-in on with their two recent print ads in Mountain Gazette.

One winter in MG 202…

And a summer variation in MG 203…

I love both the awareness and simplicity of this campaign. The awareness because the team at Sundance recognized that this view is as powerful as it is unique. It’s an asset very few other mountains have. The simplicity because they realized that this view is enough. They needed to let the mountain do the talking and even made that idea the message in the copy.

This is such a fantastic campaign. It anchors one of the strongest selling points of the mountain in the minds of potential visitors without them having to read a word. Which, based on recent news and plans, is a really clever foundation to build with an audience as broad and engaged as this one.

Beautifully done.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.