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St Valentine Visits Saddleback for Some Speed Dating

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GREGG
BLANCHARD
   

If you want to find true love, it’s too late. Unless of course you were skiing off the Rangeley chair at Saddleback, Maine yesterday. Christmas has Santa ski days, New Year’s brings torchlight parades, and now Valentine’s isn’t left out of the mix thanks to some clever marketing folks in New England. Here’s how it worked:

On Valentine’s day yesterday, rather than the usual lift-line setup, there were two singles lines. One for guys one for gals. Since Rangeley is a double chair, this meant that many of the chairs were filled with these randomly matched couples, giving each one some quality alone time. Eight minutes to be exact.

Lift tickets were also discounted down to $25 for the day to encourage a few extra bachelors and bachelorettes to get involved.

I don’t expect this to become a tradition at every resort but it fits the style of marketing that I like:

  • Fun for those involved
  • Simple, no need to complicate things
  • New and unique, a little innovation

Love it. ¬†Any other Valentine’s marketing highlights I missed?


About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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