Forty-Eight Reasons I Absolutely Love Squaw Valley’s End-of-Season Video
Gregg Blanchard /
“As a lover of simplicity, I like to highlight resort marketing that is both effective but incredibly simple in execution. This is one of those examples.”
A lot of “season in review” videos are coming out these days. Some are very well made, with beautifully show footage editing into a fast-paced, entertaining summary of the past winter.
But one video in particular stands out from the rest to me, and it has very much to do with a topic I addressed recently. Take a look…
The ski season is not about the resort. It’s not about the events the mountain hosted or the dumps the intern reported.
The ski season is about skiers.
So when I see a resort video that used 48 different Instagram photos from the skiers’ perspective of the skiers’ experiences, to me, it seems to make it about the skiers’ season.
Plus, if I see one of my photos in that video, you’d better believe I’m going to share it.
Great work guys.