I have no words for Snowbird’s Chickadee rope drop video.
Gregg Blanchard /
Okay, maybe no words, but fewer words.
Over the last decade, Snowbird has built their brand around a mountain that isn’t for everyone with campaigns leaning into deep snow, steep runs, and…well…not much else.
Within the shadow of those steep and deep runs, however…actually no, that’s too big of a shadow. Within the shadow of the beautiful Cliff Lodge, however…hmm, maybe still too big. Within the shadow of a tree next to Cliff Lodge, however, sits, Chickadee’s magic carpet.
For context, Chickadee is really the only truly beginner terrain on the mountain as is serviced by a double chair that, according to Lift Blog, rises approximately 5% up Snowbird’s total vert.
Now, off to the west side of Chickadee is a tinier, milder, easier area serviced by a magic carpet.
So how do you announce that this humble part of your “not for everyone” mountain is opening? There may not be a perfect way, but this is pretty dang close.
It’s gold…pure gold.