Snowbird’s Clever Summer Online “Play on Words” Campaign
Gregg Blanchard /
I first saw Snowbird’s 2010 summer campaign on a billboard in central Utah. Instantly, I loved it. It was a simple concept but got their point across extremely clearly in more ways than one. Playing on phrases and names like chat rooms, downloads, uploads, etc., Snowbird found a perfect way to get their point across quickly while maintaining the sticky factor at the same time.
A few of the lines, while showing pictures of summer activies or wide open spaces on hikes were:
- Plenty of Chat Room
- Light Fast Downloads
- Unplug. Reconnect.
- Upload to 11,500′
A was able to snag a couple screenshots :
