You probably want folks do so certain things at your resort:

• Buy lift tickets
• Renew their season pass
• Take a lesson

Which is probably why you say so…over and over and over again. And…it works! Why wouldn’t it. If you have a good message that aligns with people’s interests and is something they would love to do, you say it enough and plant enough seeds and before long you’ll be harvesting the goods.

But you also want people to do other stuff like:

• Make your resort part of their traditions
• Bring another family along on that tradition
• Never skip a year

These things are massively valuable, but even still you just don’t see a lot of resorts using this language. You don’t see many resorts planting those seeds.

One that does, however, is Smugglers’ Notch.

View this post on Instagram

A post shared by Smugglers' Notch Resort (@smugglersnotchvt)

I love this post. I really do. It’s a testimonial, it’s UGC, and a fabulous story all-in-one.

And it plants thousands of these little “hey, would should start a tradition like that with the Jones…” seeds every time it’s shared. Like I said, plant enough of those seeds and it won’t be long before you start to reap the rewards.

Great stuff, Smuggs.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.