Ski Resorts Beginning to Get Their Groove On at Groupon
Gregg Blanchard /
Groupon [groop – awn], a company that negotiates and offers huge discounts—usually 50-90% off—with popular businesses. The deals are sent to thousands of subscribers in a free daily email. Of course, I probably didn’t need to tell you that. Groupon is huge…and growing. In case you haven’t seen exactly how it works from a consumer’s perspective, here’s a 30 second version:
- Go to Groupon, subscribe to deals for your area
- When new deals come out, you get an email alert and a chance to buy one of a limited number of these deals
- You then redeem your coupon at the business
So, from a business’s perspective, the value is pretty clear:
- Come up with a crazy good deal you can offer to consumers
- Work with Groupon to setup the offer
- The offer goes out by email to a huge list of people in your area
- They buy the offer and redeem it at your business
In other words, you are buying access to their huge email list of local consumers that are ready to make a purchase by heavily discounting your product. Already there are a bunch of resorts that have used Groupon. These resorts are averaging a 50% discount for their offers:
Killington
$55 for a One-Day Lift Ticket at Killington Resort
http://www.groupon.com/boston/deals/killington
Alyeska
Half Off Lift Ticket at Alyeska Resort in Girdwood. Choose from Five Options.
http://www.groupon.com/deals/alyeska-resort
Seven Springs
$50 for Two Any-Day, Any-Time Lift Tickets at Seven Springs Mountain Resort
http://www.groupon.com/deals/seven-springs-akron-canton
Treetops Resorts
$59 for Two Lift Tickets and $24 Worth of Cuisine at Treetops Resort in Gaylord (Up to $128 Value)
http://www.groupon.com/detroit/deals/treetops-resort
Masnfield Ski Club
$58 for Two Adult Lift Tickets (Up to $116 Value) or $23 for One Child Lift Ticket (Up to $46 Value) at Mansfield Ski Club
http://www.groupon.com/greater-toronto-area/deals/mansfield-ski-club
Alpine Meadows
$35 Lift Ticket to Alpine Meadows ($69 Value)
http://www.groupon.com/san-francisco/deals/alpine-meadow-homewood-mountain
Mt Waterman
$25 for an Adult All-Day Lift Ticket at Mt. Waterman ($50 Value)
http://www.groupon.com/deals/mt-waterman-2
If any of you have used Groupon, I’d be super interested to hear how it went. Shoot me an email if you have any insights to share.