A 2021 breakdown of ski resort social media platform market share.
Gregg Blanchard /
Yesterday we looked at individual resorts, but lets zoom out a bit and look at it from two new angles to better understand the market share of theses platforms.
By Tweets
First, lets look at market share by total tweets. In other words, we’re looking at what percentage of resort tweets were published from each platform.
| Twitter Web App | 33.8% | |
| Twitter for iPhone | 26.0% | |
| Sprout Social | 12.5% | |
| 8.0% | ||
| Hootsuite Inc. | 5.1% | |
| Twitter for Android | 4.9% | |
| LaterMedia | 1.8% | |
| Salesforce – Social Studio | 1.5% | |
| Agorapulse app | 1.3% | |
| TweetDeck | 1.1% | |
| Zoho Social | 0.6% | |
| SocialPilot.co | 0.5% | |
| Buffer | 0.5% | |
| SmarterQueue | 0.5% | |
| WordPress.com | 0.5% | |
| Curalate | 0.2% | |
| WorkForceNow | 0.2% | |
| Constant Contact | 0.2% | |
| dlvr.it | 0.2% | |
| Twitter Media Studio | 0.2% | |
| Mailchimp | 0.1% | |
| SOCi – Simplifying Social Media | 0.1% | |
| ContentCal Studio | 0.1% | |
| RealSatisfied | 0.1% | |
| Twitter for iPad | 0.1% | |
| Meltwater Social | 0.1% | |
| Vimeo | 0.0% | |
| Emma Social Connector | 0.0% | |
| Twitter for Mac | 0.0% | |
| TweetDeck Web App | 0.0% |
By Resort
Now, some resorts use certain apps more than others, so let’s check our math by looking at usage by resort. In other words, what percentage of resorts are using each platform.
| Twitter Web App | 69.0% | |
| Twitter for iPhone | 56.0% | |
| Sprout Social | 24.1% | |
| 17.6% | ||
| Twitter for Android | 14.8% | |
| Hootsuite Inc. | 8.8% | |
| Salesforce – Social Studio | 5.6% | |
| LaterMedia | 2.8% | |
| TweetDeck | 2.3% | |
| Mailchimp | 1.9% | |
| Constant Contact | 1.4% | |
| Agorapulse app | 1.4% | |
| Twitter for iPad | 1.4% | |
| WordPress.com | 0.9% | |
| Twitter Media Studio | 0.9% | |
| Zoho Social | 0.9% | |
| Twitter for Mac | 0.5% | |
| SmarterQueue | 0.5% | |
| WorkForceNow | 0.5% | |
| Curalate | 0.5% | |
| RealSatisfied | 0.5% | |
| Emma Social Connector | 0.5% | |
| SocialPilot.co | 0.5% | |
| SOCi – Simplifying Social Media | 0.5% | |
| TweetDeck Web App | 0.5% | |
| Vimeo | 0.5% | |
| ContentCal Studio | 0.5% | |
| Meltwater Social | 0.5% | |
| dlvr.it | 0.5% | |
| Buffer | 0.5% |
Pretty dang close.
Chew on those tables for a few minutes and then tomorrow I’ll dig into a few thoughts and trends I found interesting.