Five Ski Resort Marketing Lessons in One, Sexy Package

Gregg Blanchard   /   Mar 18, 2011

Snowmaking in my book, is magical. Video, in my book, is the best medium for telling a story. Heavenly, in my book, combined these two things in a way that rocks my world. To wrap up a week that covered a lot of video-related marketing topics, I want to share my favorite series of resort video: The Snowmakers Webisode.

It brilliantly combines a five media / lessons / methods / principles of marketing into one beautiful package:

1. Amazingly professional video and editing
2. Tells a unique, intriguing story
3. Answers one of those “so that’s how that works” questions of behind the scenes resort operations
4. Gives the resort a personality
5. Sells the product

So, before you turn on March Madness in an hour or two to witness your alma-mater’s doom like I did last night, take a few minutes, kick back, and enjoy the Deep Roots Media production of, “The Snowmakers”:

EPISODE 1

EPISODE 2

EPISODE 3

EPISODE 4