My favorite part of Seven Springs’ viral video is what came after.
Gregg Blanchard /
In case you missed it, Seven Springs staged a fun, clever little backdrop for a recent mountain update video.
https://twitter.com/7SpringsPA/status/1484169156115288065
It got picked up, memed, and saw a level of reach ski resorts rarely see. See that view count? Yeah, 11.5 MILLION.
But they didn’t stop there. They followed it with an update shot in the same spot but with caution tape on the railing.
https://twitter.com/7SpringsPA/status/1484530684005953543
And snagged a cool 60,000 views.
A few days later, that spot over Abbey’s left shoulder was filled with their version of @dudewithasign.
https://twitter.com/7SpringsPA/status/1484883696230572040
And then someone gearing up while Abbey talked about dressing for warm weather.
https://twitter.com/7SpringsPA/status/1486705510166507521
I love. I really, really love it. Not so much because of the actual content, but because of why they made it.
Seven Springs is having fun. They’ve found a fantastic balance between doing marketing that’s brilliant and effective and helpful and enjoying the ride. The vibe in so much of what they do – from this to their annual shop tour – is positive, fun, carefree, and happy.
Kinda like…well…skiing.
Awesome stuff.