Ethan Austin
From the Appalachian Trail to Sugarloaf’s Slopes
Ethan Austin has been a Sugarloafer since '87. But even with hits roots in Maine, his story took him through Colorado and up the Appalachian Trail before leading back to his home resort. After he moved up to the role of Marketing Director, I decided to get the story of how Ethan Austin became THE Ethan Austin.
BLANCHARD
Enjoy.
This interview was part of a series called Roots I ran over the course of 2-3 years.
About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010
with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider
Inntopia,
my home mountain is the lovely Nordic Valley,
and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.
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